The first, "Toy Making 101," takes an in-depth look at what goes in to designing, sculpting, and producing vinyl toys. Besides hearing from many of the toy designers, sculptor Brin Berliner makes an appearance and shows the world some tricks of the trade.
The second mini doc is called "An Ancient Vinyl History." It delves into the world of vintage Japanese vinyl character toys, exploring their roots and examining the influence they still hold over vinyl toys today.
"Toys Are Us: A Revolution In Plastic" is the first ever documentary on the creative, sophisticated, and often challenging world of designer vinyl toys, where artists create their own weird and wonderful figures for a booming, adult collector's market. The film is a high-energy, fast-paced celebration of new forms of artistic expression, DIY culture, and of course, toys!
Produced by X-Ray Films, "Toys Are Us" was filmed on location at the creators' and collectors' studios and homes, various toy stores on both sides of the country, and Comic Con International 2006. Exploring the scene through the eyes of the designers and fans themselves, the documentary features interviews with such luminary artists as Frank Kozik, Patrick Ma (Rocketworld, IWG), Tara McPherson, KaNo (Moneygrip), Erick Scarecrow (ESC Toy, Liberty), Mark Nagata (Max Toy Co., Captain Maxx), Nathan J, Brian Flynn (Super 7), Mars-1, Jermaine Rogers, J Neth and more, as well as collectors and fans.
"Toys Are Us" also features a ridiculously loud soundtrack by such punk and under-ground bands as Mindless Self Indulgence, Longway, Brian McCarty, Stick Shift, and I, Synthesist. It was an official selection of New York City's 2007 E.Vil City Film Festival.