myplasticheart is an online boutique store based in New York City. Dedicated to bringing you the best the creative world has to offer, we try to provide the widest range of products that represent today's design and street culture. We're looking for products which are original, inspired, and just plain fun.

Our current focus is on the budding toy craze that has swept Asia in the last 3 years and is just now invading the U.S. and Europe. Asian toymakers found a way to mix toys, traditionally a child's medium, with street culture and modern design to create a unique product which is not only targeted to children but to adults who can appreciate their unusual and unique personalities. The fact that legitimate and well recognized designers and artists have jumped aboard further legitimizes their foothold on this budding market.